Internet Presence Management

As with any of TTXW’s potential clients, your specific needs & results drivers will need to be analyzed for best fit. Since exact needs have to be matched to your current situation & strategy, we have created a menu style approach to provide a flavor for the kinds of Internet Presence Management (IPM) activities which might be chosen.

We call them "eActions" and they're are broken into eMaintenance & eMarketing activities.

eMaintenance & eMarketing IPM services are delivered using actions / retainer plans. “eActions” are a simple way to identify and track widely varying activities and efforts. You get a specifcied quantity of eActions per month based on the plan you choose.

The eMaintenance actions are largely the type of activities of keeping a site up, going and growing – rather than it staying static and waning.

The eMarketing actions move beyond the baseline management of website and cranking up the real power of internet marketing & networking activities.

It’s not my intention for you to pick specific items today. Rather, these are examples of activities which might be used and their relative resource impact. The different price plans are designed to let you balance how to use in-house resources versus TTXW resources.

The decision is based on:

• Your goals,
• Your in-house capability,
• in-house opportunity costs,
• The time scale in which you want to see results/ROI and your budget objectives.

Pick a rate you are comfortable with for at least 6-12 months to get the most done and to be able to see & measure the results.

It’s a simple approach: We don’t leave you hanging with a website and wish you best of luck getting results from it.

We plan together the overall approach & goals. We look at the activities to get there and which ones you want TTXW to do. You need something done or change priorities, you ask, we do it and count it against your "action" allocation. We measure and report the results. We will interpret the data and make recommendations based on it. You have access to the raw data as well.

Here is the break down on some of the different action examples. Final action count may vary depending on scope. Any content creation actions will, naturally, be done in a manner to support Search Engine Optimization (SEO) efforts & targeted keywords for that activity and your business.

eMaintenance action examples and typical action counts (y)

• add client provided content (1 article or page) (1)
• add client provided data (1)
• add new functions or modules to CMS (Content Management System) website (1)
• configure modules in CMS (1 to 12)
• block external IP address from site or email (blacklist a bad guy) (1)
• create content (copy writing), (4 up)
• create email accounts (1 per 5 accts)
• create FTP (file transer protocol) users – used for site maintenance (1 per 5 users)
• e-commerce setup (range: paypal to whole catalog) (typical 2 to 36 & up)
• google analytics added to site (1)
• improve page & meta tag optimization (1 to 8)
• extra SEO reports (2)
• new CMS themes / templates (3 up)
• newsletter sign up pages (1)
• restore data (6)
• thank you / cancel pages (e-commerce results pages) (1 to 4)
• upload pictures (1 per 5 photo's)
• search engine optimization per page (SEO) (1 up)
• etc...

eMarketing action examples and typical action counts (y)

• competitive analysis (4 to 12)
• keyword analysis (2 to 4)
• add video to Youtube or similar service (2)
• Google adwords or other Pay-per-click (PPC) landing pages (2 to 4)
• build backlinks to site (1 to 10)
• create blogger.com page (1 up)
• create YouTube / other video channel ( 1 basic, 1 up for customization)
• RSS (really simple syndication) / Feedburner setup – broadcast your website content (1 per feed)
• develop google adwords campaign (8 to 36)
• email marketing campaign / continuity campaign configuration – stay in touch with client or prospects (24 up)
• email marketing tool config: autoresponder, email template, newsletter template (4 up)
• Facebook fan page (3 up)
• social media bookmarking (1 per site)
• social media presence management (Twitter, Facebook page, Linkedin, ecademy pages) (4 up)
• implement google adwords campaign (click charges extra) (8 up)
• make photo video for video sharing (8 up)
• newsletter / email creation (4 up)
• blogging, per article by word count, optmized (4 up)
• article ghost writing, by word count, optimized (4 up)
• promotions / discount / coupon management (1)
• sales pages/sales letter (2 up)
• squidoo lens (2 up)
• emarketing training for staff (4 up)
• etc...

The retainer provides you blocks of actions applied per a mutually agreed strategy & starting from day site is “approved” when we build the site for you:

Standard Package rates are shown below and can be ordered directly by clicking here we'll follow up with a phone call... or call 214-236-7020 now to find the best option for you.

$397/mo - 30
$297/mo - 20
$97/mo - 6