Inbound Marketing Plan Options
If your website is not delivering results it may be because you've bough into a myth.
If You Build It, They Will Come...in Your Dreams.
In the Real World, you must Do Marketing.
We've spent a lot of time working with various marketing and analytics tools. You can find lots of great tools out there. Some are even free to use. Real cost varies. Having multiple tools, multiple platforms, multiple learning curves created more headaches than seemed necessary. The thing that drove me crazy was having metrics that were disconnected. Fortunately, I came across HubSpot. It's an integrated solution to help you Get Found, Convert, and Analyze your results. It's true - you can measure your marketing results. HubSpot also provides a very structured process to help you get the most from your marketing invest. I liked it so much, I decided OnlyWEBS.us had to be a HubSpot partner.
Your business & organization are unique. We can support a variety of marketing and website maintenance activities. As with any of OnlyWEBS.us' clients, your specific needs & results drivers will need to be analyzed for best fit. Since exact needs have to be matched to your current situation & strategy, we have created a menu to provide a flavor for the kinds of activities which might be chosen.
These Inbound Marketing plans are primarily designed to be in conjunction with the HubSpot Platform. Although the "micro" plans are generally applicable to stand-alone marketing and general site maintenance.
It’s not our intention for you to pick specific items today. Rather, these are examples of activities which we can support. The different price plans are designed to let you balance how to use in-house resources versus OnlyWEBS.us provided resources. In addition to direct our own direct resources, we use U.S.-based contractors in various "skill positions" to assure we always have an expert involved on specific tasks. For example, not all Joomla masters can write great copy or maybe one can, but not as effectively or effeciently as a true copy-writer.
Which package fits your needs best is based on:
- Your goals,
- Your in-house capability,
- in-house opportunity costs,
- The time scale in which you want to see results/ROI and your budget objectives.
- The HubSpot subcription plan you are targeting and the number of contacts you intend.
We plan together the overall approach & goals. We look at the activities to get there and which ones you want OnlyWEBS to do. Our HubSpot focused plans are intended for organizations who want to outsource the majority of the execution to OnlyWEBS.us as your marketing agency. See the Pricing
- add client provided content
- add client provided data
- configure HubSpot or Joomla CMS
- create content (copy writing)
- create email accounts
- e-commerce setup
- improve page & meta tag optimization
- newsletter sign up pages (1)
- thank you / cancel pages (lead conversion or e-commerce results pages)
- upload pictures
- competitive analysis
- keyword analysis
- add video to Youtube or similar service
- Google adwords or other Pay-per-click (PPC) landing pages
- build backlinks to site
- create / maintain blog
- create YouTube / other video channel
- RSS (really simple syndication) / Feedburner setup – broadcast your website content (1 per feed)
- develop google adwords campaign
- email marketing campaign / continuity campaign configuration – stay in touch with client or prospects
- email marketing tool config: autoresponder, email template, newsletter template
- Facebook fan page
- social media bookmarking
- social media strategy & management (Twitter, Facebook page, Linkedin, ecademy, etc pages)
- implement google adwords campaign (click charges extra)
- make photo video for video sharing
- newsletter / email creation
- blogging, per article by word count, optmized
- article ghost writing, by word count, optimized
- promotions / discount / coupon management
- sales pages/sales letter
- marketing training for staff
- etc...
We develop a custom plan for you with very specific things to be done each month.
Standard Package rates are shown and can be ordered directly by clicking here... or call 972-468-8811 now to find the best option for you.
Our packages start at an affordable retainer rate on a per month basis and scale to meet the needs of larger organizations. We scale resources to meet your needs.
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Inbound Marketing